
On this day in 2004, I walked out the door of
On Air With Ryan Seacrest never to return. I admit that from the beginning I never had much faith in that particular ill-fated five-day-a-week live talk show.
In the stand-up world, there's an expression: Know Your Audience. Meaning among other things - don't work blue during the early show. In
this case, the folks behind
On Air should have asked the question: Who's gonna
watch this show?

In most markets, it was on in the afternoons - around 3:00 p.m. So it's the Oprah crowd. But for some reason, the show seemed to have more of a TRL-meets-Entertainment-Tonight vibe. It was too hip for housewives and too lame for teenagers.
I spent my first few weeks writing material that was rejected by one of the EPs as being "too funny." I still have memos from him with that comment. (I imagined the viewer sitting in front of the TV set laughing... and then saying "Christ, this is
too funny - I gotta change the channel!")
A couple of weeks later (after the entire writing department essentially gave up trying) Ryan came to me personally and asked me to write jokes for him for his opening remarks. So for a little while, I would sneak into his dressing room 15 minutes before the general morning meeting and give him material. Until. One day, an EP came in early and saw me with Ryan in his dressing room going over material. I was taken aside and told "Ryan isn't funny. Don't write jokes for him." And I was no longer allowed to meet with Ryan prior to the general meeting again.

It wasn't long before many good people started going insane - this is supervising producer Michael Weinberg at the precise moment he lost his mind.
After that, the writing department was more or less dissolved, and the opening remarks I wrote for Ryan became exclusively about
American Idol. Which required me to go to the taping of
Idol t
wice a week - every week. I started looking for another job.
I got one almost immediately, gave notice on the 13th and left for good on the 14th. The shame about
On Air is that I think it actually could have worked. As it was, it was schizophrenic - from the dual foci of the show ("It's
Extra and it's
Rosie!") to the EPs who fought so violently in the office next to the writers room that it actually frightened one of my writers. But the conflicts never got resolved, and the show failed. I've heard
Ryan landed on his feet.
I hardly ever get my photo taken with celebrities (except for the annual Christmas card), but there was one guest that I knew for the sake of my friends I
had to be photographed with. So without his knowledge, I positioned myself behind West Beverly High’s Brandon Walsh while official
On Air photographer
Reena pretended to be taking a photograph of him for the
On Air website.
I was never allowed to try to make Ryan Seacrest funny, but I consider this photograph one of my career triumphs.